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Frankincense Essential Oil for Diffuser and Skin, Relaxation, Meditation and Yoga, by Pure Body...
More product info
From Pure Body Naturals
This report was last updated 2/6/2023.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Note: We only analyze "reviews" and ignore one-tap "ratings".
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Top products in Oils with authentic reviews:
Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Suspicious Reviewers
Suspicious ReviewersFAIL Overlapping Review History
Overlapping Review HistoryPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
I bought one and not long, he bottle oil disappear ... [Go to full review]
Jul 21, 2022
100%
TRUST
TRUST
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Unverified Purchaser
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Critical Reviewer (avg. rating: 1.5)
Verified Purchaser
Least Trusted Reviews
Love the smell [Go to full review]
Sep 22, 2016
0%
TRUST
TRUST
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Unverified Purchaser
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Overrepresented word count (3 words)
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.5) -
Brand Repeater (3 of 40 reviews for this brand; avg rating: 5.0) -
Easy Grader (avg. rating: 4.4)
Admitted to receiving an incentive
Contains repetitive phrases 
Created on a high volume day
Overlapping Review History: reviewed 2 of 9 top products
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 682 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.8 average rating of deleted reviews
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 60% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Eucalyptus Essential Oil (Huge 2oz Bottle) Bulk... by Sun Essential Oils
<10% also reviewed:
Raw Unrefined Yellow Shea Butter A Quality From... by SmellGood
<10% also reviewed:
Carrington Farms Organic Virgin Cold Pressed... by Carrington Farms
<10% also reviewed:
100% Natural Extract Eyelash Growth Serum FEG... by Piero Lorenzo
<10% also reviewed:
Radha Beauty Eucalyptus Essential Oil 4 oz - 100%... by Radha Beauty
<10% also reviewed:
MAJESTIC PURE Juniper Oil Premium Quality, 4 Fl Oz by MAJESTIC PURE
<10% also reviewed:
Beetles Gel Nail Polish Set - Pool Party... by beetles Gel Polish
Does not include products
from the same brand
from the same brand
Approximately 30% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 3.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
Rating Trend
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- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
62 of the 1,249 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
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- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
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- <10%
- Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.4.
3.9 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Approximately 20% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.