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Clairol BW2 Extra Strength Powder Lightener 1 oz (3 Pack) 3 x HC-CRL320830
More product info From Clairol

Amazon Reviews for  Clairol BW2 Extra Strength Powder Lightener 1 oz (3 Pack) 3 x HC-CRL320830
Rating:
95 Ratings
95 Reviews
("Ratings" vs. "Reviews")
15% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
WARN Rating Trend
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

First off- thanks to the seller, the product was shipped ... [Go to full review]
Apr 7, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (3 deleted Reviews; avg. rating: 4.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

Great product, fast shipping. [Go to full review]
Jun 16, 2020      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (4 words)
  • Overrepresented Participation (posted 6 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Warn Rating Trend

  • 7%
  • Created over 2 days

We counted 95 reviews for this product over the span of 1,165 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.7


Read more about our Rating Trend test.

Warn Suspicious Reviewers

One-Hit Wonders


10 of the 95 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.

from one-hit wonders

from reviewers with more than one review


4.9
4.7


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Warn Word Count Comparison

  • 72%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 68 reviews (or 72%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.7
4.7


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 75%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 71 reviewers (or 75%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.8


Read more about our Reviewer Participation test.

Pass Unverified Purchases

1 of the 95 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.0
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
Common Phrases in Titles:
2 reviews
(5.0/5)


7 of the 95 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.7


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



15 of the 95 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.7


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.