e.l.f. Sunkissed Glow Bronzer, Sun Kissed, 0.18 Ounce
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From e.l.f. Cosmetics
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (51 deleted Reviews; avg. rating: 4.7)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Overrepresented word count (12 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 32 Reviews)
- Easy Grader (avg. rating: 4.3)
Analysis Details
Take-Back Reviewers
38 of the 229 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 55%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 127 reviews (or 55%) are within an overrepresented word count group. These reviews have rated this product an average of 4.2, while all other reviews have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 76%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 173 reviewers (or 76%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 2%
- Created over 1 day
We counted 229 reviews for this product over the span of 727 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 4 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
64 of the 229 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
3 of the 229 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
32 of the 229 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
7 of the 229 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.