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Amazon.com > Beauty & Personal Care > Shave & Hair Removal > Men's > Beard & Mustache Care > Beard Conditioners & Oils
Natural Beard Oil - 1 oz. for Healthy Beard Growth and Facial Skin with Jojoba, Abyssinian, Vitamin...
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From Maple Holistics
This report was last updated 6/13/2017.
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Report Info:
Last Updated: Jun 13, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Beard Conditioners & Oils with authentic reviews:
Report Card
Warn Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Word Count Comparison
WARN Deleted Reviews
WARN Reviewer Participation
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Didn't even give my wife a beard [Go to full review]
Jan 22, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.7)
Least Trusted Reviews
My beard grows very fast and so I heave to ... [Go to full review]
Dec 8, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (63 words)
- Brand Repeater (2 of 5 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 5 Reviews)
- Easy Grader (avg. rating: 4.8)
Analysis Details
Fail Rating Trend
-
- 9%
- Created over 4 days
We counted 219 reviews for this product over the span of 777 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 19 reviews were created on just 4 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
64 of the 219 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
23 of the 219 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Never-Verified Reviewers
18 of the 219 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 5.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
25 of the 219 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
49 of the 219 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, the discrepancy in ratings between the Single-Day Reviewers and all other reviewers isn't significant enough to rule out the possibility of it being due to random chance.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
-
- 48%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 106 reviews (or 48%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Reviewer Participation
-
- 44%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 96 reviewers (or 44%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
3 reviews
2 reviews
2 reviews
4 reviews
3 reviews
2 reviews
3 reviews
3 reviews
3 reviews
2 reviews
21 of the 219 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
My New Baby by Rachel Fuller
1% also reviewed:
Amazon Underground by Amazon.com
1% also reviewed:
Biotin (10,000mcg) Maximum Strength by Natrol
1% also reviewed:
Olay ProX Advanced Cleansing System with Facial... by
1% also reviewed:
Englewood Marketing Group QG3330/42 Mens All/1... by ENGLEWOOD MARKETING GROUP INC
1% also reviewed:
Night At The Museum 3 [Blu-ray] by TCFHE
1% also reviewed:
Spinrite Bernat Blanket Big Ball Yarn, Teal Dreams by Spinrite
Does not include products
from the same brand
from the same brand
21 of the 219 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
4 of the 219 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
4 of the 219 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.