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Real Techniques 100 Arched Powder Brush, 1 Count From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

59 Reviews

Adjusted:

51 Reviews

Rank in: Face Brushes
76%
81%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jan 3, 2018
Update Available
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Report Card

Click a test to jump to details

FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Brand Repeats
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Skewed Helpfulness
PASS Incentivized Reviews
PASS Deleted Reviews
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Most Trusted Reviews

Its super soft and fancy looking! [Go to full review]
Aug 10, 2017      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.8)


Least Trusted Reviews

5/5
Sep 21, 2015      
0% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Sep 21, 2015)
  • Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Note: While Amazon claims 59 reviews, we counted 65 available on their site.

Fail Unverified Purchases

3 of the 65 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.3 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.3
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Take-Back Reviewers


12 of the 65 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.5


Single-Day Reviewers


10 of the 65 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, the discrepancy in ratings between the Single-Day Reviewers and all other reviewers isn't significant enough to rule out the possibility of it being due to random chance.

from single-day reviewers

from non-single-day reviewers


4.6
4.5


Read more about our Suspicious Reviewers test.

Warn Brand Repeats

Brand Repeaters


33 of the 65 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.7
4.4


Brand Loyalists


2 of the 65 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.5


Read more about our Brand Repeats test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
3 reviews
(4.6%)
3 reviews
(4.6%)
2 reviews
(3.1%)
3 reviews
(4.6%)
2 reviews
(3.1%)
3 reviews
(4.6%)
2 reviews
(3.1%)
2 reviews
(3.1%)
Show MoreShow Less
Common Phrases in Titles:
2 reviews
(3.1%)
2 reviews
(3.1%)
2 reviews
(3.1%)


10 of the 65 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.5
4.5


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 40%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 26 reviewers (or 40%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 65 reviews for this product over the span of 756 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Does not include products
from the same brand


16 of the 65 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.5 average net helpfulness for positive reviews

0.0 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.