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Swingline Optima 70 Desk Stapler, Reduced Effort, 70 Sheets, Silver (S7087875) From Swingline Report Feedback

Brigade Warning!:
Our algorithm has detected a large amount of suspicious negative reviews. Learn more about Review Brigades.
Pass Reviews likely natural*

Original:

627 Reviews

Adjusted:

601 Reviews

22%
22%

How is this calculated
Report Last Updated: Jul 8, 2018
Show Report History
Update Available

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Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
WARN Brand Repeats
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation
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Most Trusted Reviews

This stapler can tackle surprisingly thick stacks of paper, using ... [Go to full review]
Apr 13, 2018      
100% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

didn't last 2 months. Hardly use anyway very disappointed in ... [Go to full review]
Oct 7, 2015      
0% TRUST
  • Verified Purchaser
  • One-Hit Wonder
  • Critical Reviewer (avg. rating: 1.0)


Analysis Details


Fail Suspicious Reviewers

Take-Back Reviewers


Approximately 15% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.4
4.1


Read more about our Suspicious Reviewers test.

Warn Brand Repeats

Brand Loyalists


Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.0


Read more about our Brand Repeats test.

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

65 of the 627 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~4% of reviews
(4.5/5)
~4% of reviews
(5.0/5)
~4% of reviews
(4.5/5)
~4% of reviews
(3.0/5)
Show MoreShow Less
Common Phrases in Titles:
~4% of reviews
(5.0/5)


Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
3.9


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

<10% also reviewed:
Tantus Ripple Anal Plug by Tantus

<10% also reviewed:
Waterpik Ultra Water Flosser by Waterpik

<10% also reviewed:
Bergan Gourmet by Bergan

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
4.0


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.

4.1 Product's Average Ease Score

4.3 Category's Average Ease Score


4.1
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more


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