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Optimum Nutrition Essential Amino Energy with Green Tea and Green Coffee Extract, Flavor: Concord...
More product info From Optimum Nutrition

Amazon Reviews for  Optimum Nutrition Essential Amino Energy with Green Tea and Green Coffee Extract, Flavor: Concord Grape, 30 Servings
Rating:
87 Ratings
69 Reviews
("Ratings" vs. "Reviews")
10% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Mar 5, 2023
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Note: While Amazon.com claims 87 Ratings, we counted 69 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Phrase Repetition
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

This stuff is awesome and doesn't make me feel like ... [Go to full review]
Mar 8, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 2.5)


Least Trusted Reviews

Worst flavor ever, but works great! [Go to full review]
Jan 27, 2016      
0% TRUST
  • Unverified Purchaser
  • Overrepresented word count (6 words)
  • Brand Repeater (2 of 15 reviews for this brand; avg rating: 4.0)
  • Critical Reviewer (avg. rating: 4.1)


Analysis Details

Fail Deleted Reviews

We discovered a total of 4 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Fail Unverified Purchases

3 of the 69 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.0 while the verified purchasers have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.0
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(4.0/5)
2 reviews
(5.0/5)
2 reviews
(3.5/5)
Common Phrases in Titles:
22 reviews
(5.0/5)
2 reviews
(5.0/5)


24 of the 69 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.3


Read more about our Phrase Repetition test.

Warn Brand Repeats

Brand Repeaters


21 of the 69 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Repeaters

from Non-Repeaters


4.5
4.5


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

Take-Back Reviewers


30 of the 69 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.6
4.4


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • 35%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 24 reviews (or 35%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.5
4.5


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 30%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 21 reviewers (or 30%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 69 reviews for this product over the span of 791 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


13 of the 69 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.4 Product's Average Ease Score

4.3 Category's Average Ease Score


4.4
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.