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CAETLE® Light Green Mini Size Beauty Flawless Makeup Blender Comestic Sponge Puff From CAETLE Report Feedback

Pass Reviews appear natural

Original:

2,466 Reviews

Adjusted:

1,999 Reviews

13%
16%

View/Edit Adjustment
How is this calculated
Report Last Updated: May 20, 2017
Update Available
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Report Card

Click a test to jump to details

FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Deleted Reviews
WARN Rating Trend
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Skewed Helpfulness
PASS Incentivized Reviews
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Most Trusted Reviews

This thing took forever to get here and it is ... [Go to full review]
Nov 20, 2015      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.2)


Least Trusted Reviews

I have a beauty shop and a lot of my ... [Go to full review]
Apr 9, 2016     0 of 1 found this helpful.  
0% TRUST
  • Unverified Purchaser
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Apr 9, 2016)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 6 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Unverified Purchases

95 of the 2,466 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.2 while the verified purchasers have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.2
3.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Never-Verified Reviewers


49 of the 2,466 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.3 while the reviewers who have written at least one verified purchase review rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.3
3.6


Take-Back Reviewers


335 of the 2,466 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.0 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.0
3.6


Read more about our Suspicious Reviewers test.

Warn Deleted Reviews

We discovered a total of 23 deleted reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.6 average rating of deleted reviews

4.6



Read more about our Deleted Reviews test.

Warn Rating Trend

  • 12%
  • Created over 24 days

We counted 2,466 reviews for this product over the span of 822 days, an average of 3.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.

However, we see the following 24 days exceeding this threshold:In total, we found that 299 reviews were created on just 24 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


3.7
3.7


Read more about our Rating Trend test.

Warn Word Count Comparison

  • 118%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2,918 reviews (or 118%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

from reviews with an overrepresented word count

from reviews with a properly represented word count


3.7
3.6


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 107%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2642 reviewers (or 107%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.6
3.7


Read more about our Reviewer Participation test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
46 reviews
(1.9%)
44 reviews
(1.8%)
37 reviews
(1.5%)
26 reviews
(1.1%)
28 reviews
(1.1%)
Show MoreShow Less
Common Phrases in Titles:
63 reviews
(2.6%)


127 of the 2,466 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.4
3.7


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Does not include products
from the same brand


408 of the 2,466 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.7
3.6


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.

4.1 Product's Average Ease Score

4.3 Category's Average Ease Score


4.1
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


92 of the 2,466 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


3.9
3.7


Read more about our Brand Repeats test.

Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.0 average net helpfulness for positive reviews

0.2 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


4 of the 2,466 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.8
3.7


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.