Browser Extensions 

Real Techniques Retractable Lip Brush From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

99 Reviews

Adjusted:

57 Reviews

Rank in: Lip Brushes
28%
28%

View/Edit Adjustment
How is this calculated
Report Last Updated: Mar 21, 2017
Update Available
Advertisement (Donate or Support us to Hide Ads)

Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Suspicious Reviewers
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
Advertisement (Donate or Support us to Hide Ads)

Most Trusted Reviews

Everything I expected it to be! Love Real Techniques! [Go to full review]
Aug 13, 2015      
100% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Brand Repeater (3 of 13 reviews for this brand; avg rating: 4.7)
  • Critical Reviewer (avg. rating: 4.4)


Least Trusted Reviews

Very disappointing. I purchased this on an other website. Very ... [Go to full review]
Dec 1, 2015      
0% TRUST
  • Unverified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Critical Reviewer (avg. rating: 3.3)


Analysis Details

Note: While Amazon claims 99 reviews, we counted 72 available on their site.

Fail Deleted Reviews

We discovered a total of 6 deleted reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.0 average rating of deleted reviews

4.0



Read more about our Deleted Reviews test.

Fail Unverified Purchases

7 of the 72 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.9 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.9
4.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Brand Repeats

Brand Loyalists


5 of the 72 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.4
3.9


Brand Monogamists


3 of the 72 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
3.9


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


28 of the 72 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.6
4.1


Read more about our Suspicious Reviewers test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 72 reviews for this product over the span of 962 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.



8 of the 72 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.9
3.9


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

3% also reviewed:
Spectre by Jez Butterworth

Does not include products
from the same brand


8 of the 72 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.0
3.9


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.

4.3 Product's Average Ease Score

4.4 Category's Average Ease Score


4.3
4.4


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.