Joico Intensity Semi-Permanent Hair Color, Amethyst Purple, 4 Ounce From Joico Report Feedback
Report Last Updated: Jul 23, 2017
Click a test to jump to details
Most Trusted Reviews
- Verified Purchaser
- Brand Repeater (2 of 26 reviews for this brand; avg rating: 5.0)
- Critical Reviewer (avg. rating: 3.6)
8 of the 139 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.6 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
10 of the 139 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:
- Created on high-volume days
Read more about our Rating Trend test.
- Have an overrepresented word count
Read more about our Word Count Comparison test.
13 of the 139 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
from the same brand
17 of the 139 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
11 of the 139 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
3.6 average net helpfulness for positive reviews
4.0 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- Reviews have been deleted
Read more about our Deleted Reviews test.