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Majestic Pure Moroccan Argan Oil for Hair, Face, Nails, Beard & Cuticles - for Men and Women -...
More product info From Majestic Pure

Amazon Reviews for Majestic Pure Moroccan Argan Oil for Hair, Face, Nails, Beard & Cuticles - for Men and Women - 100% Natural & Organic, 4 fl. oz.
Rating:
2,031 Reviews
7% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats

Most Trusted Reviews

I use this for my hair and for my cuticles. ... [Go to full review]
Feb 20, 2019      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I wrote down when I started using this product and ... [Go to full review]
Oct 29, 2015      
0% TRUST
  • Unverified Purchaser
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Critical Reviewer (avg. rating: 4.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 1,986 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


38 of the 2,031 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.9 while reviews that were not incentivized rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from incentivized reviews

from non-incentivized reviews


4.9
4.4


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Fail Suspicious Reviewers

One-Hit Wonders


85 of the 2,031 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.4 while the reviewers who have posted more than one review have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.4
4.4


Never-Verified Reviewers


40 of the 2,031 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.3 while the reviewers who have written at least one verified purchase review rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.3
4.4


Take-Back Reviewers


829 of the 2,031 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.6
4.3


Read more about our Suspicious Reviewers test.

Warn Reviewer Participation

  • 32%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 653 reviewers (or 32%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 5%
  • Created over 13 days

We counted 2,031 reviews for this product over the span of 1,722 days, an average of 1.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.

However, we see the following 13 days exceeding this threshold:In total, we found that 95 reviews were created on just 13 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.4


Read more about our Rating Trend test.

Pass Unverified Purchases

310 of the 2,031 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.3
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
39 reviews
(4.4/5)
22 reviews
(4.7/5)
29 reviews
(4.4/5)
33 reviews
(4.8/5)
Show MoreShow Less


23 of the 2,031 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.4


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Fire by Amazon

Does not include products
from the same brand


148 of the 2,031 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


362 of the 2,031 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.7
4.3


Read more about our Brand Repeats test.


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