Kidde Smoke Detector, Battery Powered with LED Lights, Smoke Alarm
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From Kidde
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Brand Repeater (2 of 15 reviews for this brand; avg rating: 1.0)
- Critical Reviewer (avg. rating: 3.3)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
- Brand Repeater (2 of 16 reviews for this brand; avg rating: 4.5)
- Critical Reviewer (avg. rating: 3.9)
Analysis Details
We discovered a total of 8 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
32 of the 1,076 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.8 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Take-Back Reviewers
Approximately 55% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
(5.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(3.7/5)
(4.5/5)
(4.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
Approximately 40% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- <10%
- Created on high-volume days
Read more about our Rating Trend test.
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- ~25%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 25% are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
Approximately 15% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.