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CoverGirl Ultrasmooth Foundation Plus Applicator, Creamy Natural 820, 0.84 Fluid Ounce (25 ml)
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From COVERGIRL
This report was last updated 7/16/2017.
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Report Info:
Last Updated: Jul 16, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Foundation with authentic reviews:
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Unverified Purchases
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I didn't care for this product, I've used Cover Girl ... [Go to full review]
Apr 24, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
I receieved this product complimentary from influenster voxbox and at ... [Go to full review]
Apr 29, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (99 words)
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Overrepresented Participation (posted 1 Review)
- Critical Reviewer (avg. rating: 4.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 8 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
One-Hit Wonders
8 of the 49 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.9 while the reviewers who have posted more than one review have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
21 of the 49 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
10 of the 49 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Rating Trend
-
- 27%
- Created over 4 days
We counted 49 reviews for this product over the span of 767 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 4 days exceeding this threshold:In total, we found that 13 reviews were created on just 4 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Unverified Purchases
43 of the 49 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Word Count Comparison
-
- 57%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 28 reviews (or 57%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
8 reviews
4 reviews
4 reviews
6 reviews
4 reviews
22 of the 49 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 43%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 21 reviewers (or 43%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
8% also reviewed:
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8% also reviewed:
Bikini Ready Energy Gummies, Assorted Fruit... by Bikini Ready
4% also reviewed:
Kellogg's Special K Coffee House Breakfast Shake,... by Special K
4% also reviewed:
Schick Hydro Silk Razor for Women by Schick
4% also reviewed:
ChapStick Dual-Ended Hydration Lock Day and... by Chapstick
4% also reviewed:
Instax Parent by Fujfilm
4% also reviewed:
Amope Pedi Perfect Pro Wet & Dry Electric... by Amope
Does not include products
from the same brand
from the same brand
15 of the 49 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
1 of the 49 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 49 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.