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ThruNite Archer 2A V3 Cool White 500 Lumens AA LED Flashlight
More product info From ThruNite

Amazon Reviews for  ThruNite Archer 2A V3 Cool White 500 Lumens AA LED Flashlight
Rating:
989 Ratings
993 Reviews
("Ratings" vs. "Reviews")
2% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jun 19, 2020
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Note: While Amazon.com claims 989 Ratings, we counted 993 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Deleted Reviews
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

After reading many reviews and EDC advice blogs, I settled ... [Go to full review]
Mar 22, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8)
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

I just received this today, bought direct from Manufacturer. I ... [Go to full review]
Jun 11, 2015      
0% TRUST
  • Unverified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
  • Brand Repeater (2 of 43 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 4.3)


Analysis Details

Fail Suspicious Reviewers

Take-Back Reviewers


367 of the 993 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.4 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.2


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


119 of the 993 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.3


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 14 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Pass Rating Trend

  • 0%
  • Created over 1 day
We counted 993 reviews for this product over the span of 2,683 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 0 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.

Pass Unverified Purchases

37 of the 993 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.1
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
11 reviews
(4.6/5)

  • 0%
  • Used substantial repetitive phrases
0 of the 993 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


152 of the 993 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.3


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 993 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.0
4.3


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.