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Olay Total Effects Fragrance Free Featherweight Moisturizer with SPF 15, 1.7 Fluid Ounce
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From Olay
This report was last updated 1/13/2019.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 2,198 Ratings, we counted 62 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Deleted Reviews

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

WARN
Rating Trend

WARN
Brand Repeats

WARN
Phrase Repetition

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Incentivized Reviews

Most Trusted Reviews
The pump of the moisturizer doesn't work, product is not ... [Go to full review]
Aug 17, 2015
100%
TRUST
TRUST
-
Verified Purchaser
-
Critical Reviewer (avg. rating: 3.0)
Least Trusted Reviews
Best face lotion ever. Cannot go back to any other ... [Go to full review]
Sep 5, 2016
0%
TRUST
TRUST
-
Unverified Purchaser
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Easy Grader (avg. rating: 4.3)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 83 deleted Reviews for this product, with an average rating of 4.2. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Unverified Purchases

14 of the 62 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.2 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

Take-Back Reviewers
36 of the 62 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

-
- 18%
- Created over 3 days
We counted 62 reviews for this product over the span of 1,142 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 11 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.
Warn
Brand Repeats

Brand Repeaters
22 of the 62 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
3 reviews
(3.3/5)
(3.3/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(4.0/5)
(4.0/5)
3 reviews
(4.3/5)
(4.3/5)
2 reviews
(3.0/5)
(3.0/5)
2 reviews
(4.5/5)
(4.5/5)
Common Phrases in Titles:
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(4.0/5)
(4.0/5)
2 reviews
(5.0/5)
(5.0/5)
13 of the 62 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass
Word Count Comparison

-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
15% also reviewed:
TC Solid CHMBRY by
8% also reviewed:
Secret Clinical Strength Antiperspirant Deodorant... by Secret
8% also reviewed:
DII 100% Polyester Placemat, Reversable &... by DII
6% also reviewed:
Creativity for Kids Spark!Lab Smithsonian (Invent... by Creativity for Kids
6% also reviewed:
DII Check Plaid Rectangle Tablecloth for Family... by DII
6% also reviewed:
DII Lattice Cotton Napkin for Brunch, Weddings,... by DII
6% also reviewed:
DII Oversize Woven Paper Storage Basket or Bin,... by DII
Does not include products
from the same brand
from the same brand
20 of the 62 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Participation

-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.