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The Christmas Ornament
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From Bill Wells
This report was last updated 3/19/2018.
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Report Info:
Last Updated: Mar 19, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Movies with authentic reviews:
Report Card
Fail Overall Grade
FAIL Reviewer Ease
FAIL Word Count Comparison
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Overlapping Review History
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Not long ago, FredCritic was bamboozled by an acquaintance of ... [Go to full review]
Nov 13, 2014
100%
TRUST
TRUST
- Unverified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Very pleased,i thank you,God Bless,,, [Go to full review]
Mar 8, 2015
0%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (7 words)
- Brand Repeater (2 of 12 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 12 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
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- 70%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 277 reviews (or 70%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
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- 13%
- Created over 10 days
We counted 396 reviews for this product over the span of 1,266 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 10 days exceeding this threshold:In total, we found that 50 reviews were created on just 10 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn Brand Repeats
Brand Repeaters
140 of the 396 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Suspicious Reviewers
Take-Back Reviewers
29 of the 396 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
30% also reviewed:
A Very Merry Mix-Up by CINEDIGM - UNI DIST CORP
10% also reviewed:
The Good Witch (Hallmark) by Catherine Bell
10% also reviewed:
A Princess for Christmas by Lionsgate
10% also reviewed:
The Christmas Card (Hallmark) by WELLSPRING/GENIUS
9% also reviewed:
A Christmas Kiss by
9% also reviewed:
The Most Wonderful Time of the Year by GAI
8% also reviewed:
Hitched For The Holidays by Gary Goldstein
8% also reviewed:
A Royal Christmas by Hallmark
Does not include products
from the same brand
from the same brand
204 of the 396 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
-
- 66%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 261 reviewers (or 66%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
18 of the 396 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
9 reviews
8 reviews
3 reviews
7 reviews
4 reviews
6 reviews
51 of the 396 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.