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Viva Naturals Organic Cacao (Cacao Nibs, 1 LB)
More product info From Viva Naturals

Amazon Reviews for  Viva Naturals Organic Cacao (Cacao Nibs, 1 LB)
Rating:
4,217 Ratings
4,217 Reviews
("Ratings" vs. "Reviews")
7% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

2/5
Didnt like this at all [Go to full review]
Feb 12, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
  • Critical Reviewer (avg. rating: 4.1)


Least Trusted Reviews

5/5
I got these for a review with my honest option.. ... [Go to full review]
Jun 16, 2016      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Never-Verified Reviewer
  • Overrepresented Participation (posted 3 Reviews)
  • Critical Reviewer (avg. rating: 4.3)


Analysis Details

Fail Deleted Reviews

We discovered a total of 739 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.6 average rating of deleted reviews

4.6


Show distribution of deleted reviews

Fail Rating Trend

  • 6%
  • Created over 24 days

We counted 4,217 reviews for this product over the span of 1,999 days, an average of 2.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.

However, we see the following 24 days exceeding this threshold:In total, we found that 252 reviews were created on just 24 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.4


Read more about our Rating Trend test.

Fail Suspicious Reviewers

Never-Verified Reviewers


23 of the 4,217 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.9 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.9
4.5


Take-Back Reviewers


1,928 of the 4,217 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.4


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
108 reviews
(4.7/5)
73 reviews
(4.6/5)
Common Phrases in Titles:
81 reviews
(4.9/5)


75 of the 4,217 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.5


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 64%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2712 reviewers (or 64%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.5


Read more about our Reviewer Participation test.

Pass Unverified Purchases

294 of the 4,217 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.5
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Davidson's Tea Bulk by DAVIDSON'S

Does not include products
from the same brand


391 of the 4,217 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.

4.3 Product's Average Ease Score

4.4 Category's Average Ease Score


4.3
4.4


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


739 of the 4,217 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.7
4.4


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


23 of the 4,217 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.6
4.5


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.