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Borghese Superiore State-of-the-Art Mascara
More product info From Borghese

Amazon Reviews for  Borghese Superiore State-of-the-Art Mascara
Rating:
157 Ratings
157 Reviews
("Ratings" vs. "Reviews")
5% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

The formula goes on smoothly, defines lashes, and last through ... [Go to full review]
Jul 12, 2017      
100% TRUST
  • Unverified Purchaser
  • Take-Back Reviewer (10 deleted Reviews; avg. rating: 4.9)
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

Repeat user of this mascara... goes on nice and does ... [Go to full review]
Mar 12, 2018      
18% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
  • Overrepresented Participation (posted 16 Reviews)
  • Easy Grader (avg. rating: 4.9)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


7 of the 157 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.1 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.1
4.2


Take-Back Reviewers


64 of the 157 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.1


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
(5.0/5)
3 reviews
(5.0/5)
5 reviews
(5.0/5)
3 reviews
(5.0/5)
2 reviews
(3.0/5)
4 reviews
(4.5/5)
3 reviews
(4.3/5)
2 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
6 reviews
(5.0/5)
3 reviews
(3.7/5)
2 reviews
(5.0/5)
5 reviews
(5.0/5)
Show MoreShow Less


18 of the 157 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.1


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Warn Reviewer Participation

  • 50%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 79 reviewers (or 50%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.0
4.3


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 4%
  • Created over 2 days

We counted 157 reviews for this product over the span of 3,864 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.1
4.2


Read more about our Rating Trend test.

Pass Unverified Purchases

12 of the 157 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.8
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

10% also reviewed:
Pre de Provence Soap by Pre de Provence

Does not include products
from the same brand


22 of the 157 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.1
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

4.2 Product's Average Ease Score

4.2 Category's Average Ease Score


4.2
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


4 of the 157 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


5.0
4.1


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.