Report Last Updated: Dec 9, 2017
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Most Trusted Reviews
- Verified Purchaser
- Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
- Unverified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
- Overrepresented Participation (posted 6 reviews)
- Critical Reviewer (avg. rating: 3.5)
We discovered a total of 2,155 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
4.4 average rating of deleted reviews
Read more about our Deleted Reviews test.
Less than approximately 10% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Approximately 15% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Read more about our Rating Trend test.
25,623 of the 76,467 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
- Have an overrepresented word count
Read more about our Word Count Comparison test.
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
from the same brand
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
22.6 average net helpfulness for positive reviews
0.0 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.