Take-Back Reviewers

• 
• 12%
• have previously deleted reviews

164 of the 1,389 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

Read more about our Suspicious Reviewers test.

• 
• 9%
• Used substantial repetitive phrases

120 of the 1,389 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

Brand Loyalists

• 
• 3%
• Reviewed mostly products from this brand

36 of the 1,389 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Brand Repeats test.

• 
• 59%
• From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 6-15 reviews: 58.6% (Avg. rating: 4.7)

In total, we found that 814 reviewers (or 59%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 1%
• Created over 2 days

We counted 1,389 reviews for this product over the span of 1,799 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:

• 6 reviews on Jul 14, 2014 (Avg. rating: 4.8)
• 6 reviews on Oct 6, 2014 (Avg. rating: 4.8)

In total, we found that 12 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Rating Trend test.

• 
• 10%
• Unverified Purchases

142 of the 1,389 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

• 
• 14%
• Substantial overlapping review history

198 of the 1,389 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

• 0
• Reviews have been deleted

We have not discovered any deleted reviews for this product.
Read more about our Deleted Reviews test.