Real Techniques Expert Face Brush
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Most Trusted Reviews
TRUST
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Verified Purchaser
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One-Hit Wonder
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Critical Reviewer (avg. rating: 1.0)
Least Trusted Reviews
We couldn't find any low-quality reviews
Analysis Details

Take-Back Reviewers
164 of the 1,389 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

(4.6%)
(1.4%)
(3.0%)
(3.2%)
(1.2%)
(1.7%)
(2.6%)
(1.2%)
(1.2%)
(3.5%)
120 of the 1,389 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Brand Loyalists
36 of the 1,389 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

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- 59%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 814 reviewers (or 59%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

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- 1%
- Created over 2 days
We counted 1,389 reviews for this product over the span of 1,799 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 12 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

142 of the 1,389 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

3% also reviewed:
Maybelline New York Instant Age Rewind Eraser... by Maybelline New York
2% also reviewed:
NYX Cosmetics Powder Blush by NYX
2% also reviewed:
Sigma Beauty Flat Kabuki - F80 by Sigma Beauty
2% also reviewed:
Aztec Secret Indian Healing Clay Deep Pore... by Aztec Secret
2% also reviewed:
Beautyblender Makeup Sponge Applicator by beautyblender
2% also reviewed:
Maybelline New York Fit Me Concealer, 0.23 Fluid... by Maybelline New York
198 of the 1,389 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

0.8 average net helpfulness for positive reviews
0.5 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

- 0
- Reviews have been deleted
Read more about our Deleted Reviews test.