Pure Protein Dark Chocolate Coconut, 50 gram, 6 count
From Pure Protein
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Most Trusted Reviews
TRUST
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Verified Purchaser
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Overlapping Review History: reviewed 1 of 9 top products
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Critical Reviewer (avg. rating: 3.5)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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One-Hit Wonder
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Never-Verified Reviewer
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Brand Monogamist (2 reviews for this brand; avg rating: 5.0)
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Easy Grader (avg. rating: 5.0)
Analysis Details

Never-Verified Reviewers
25 of the 1,176 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.4 while the reviewers who have written at least one verified purchase review rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
325 of the 1,176 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

(4.4/5)
(4.1/5)
(4.8/5)
(4.6/5)
(4.5/5)
(4.7/5)
(4.4/5)
(4.3/5)
56 of the 1,176 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.5 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

We discovered a total of 53 deleted reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Brand Repeaters
295 of the 1,176 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

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- 4%
- Created over 10 days
We counted 1,176 reviews for this product over the span of 5,040 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 10 days exceeding this threshold:In total, we found that 42 reviews were created on just 10 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

176 of the 1,176 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.

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170 of the 1,176 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.

4.2 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.

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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.