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Skin Lightening Serum - Inhibit Melanin & Nourish Skin with Vitamin C, Hyaluronic Acid,...
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From InstaNatural
This report was last updated 5/16/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
Review Hijacking Alert!
1,886 reviews are coming from a seemingly different product variation:
1,886 reviews are coming from a seemingly different product variation:
InstaNatural Argan Oil Hair Mask Best Conditioner Treatment for Soft Silky Hair With Organic... (Example Review 
)
)
Learn more about Review Hijacking.
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Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Brand Repeats
Brand RepeatsFAIL Suspicious Reviewers
Suspicious ReviewersFAIL Phrase Repetition
Phrase RepetitionPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
I use it once a week and my hair feels ... [Go to full review]
Jun 25, 2015
100%
TRUST
TRUST
-
Unverified Purchaser -
Admitted to receiving an incentive
-
Critical Reviewer (avg. rating: 4.0)
Verified Purchaser
Least Trusted Reviews
This hair mask is by far the best home hair ... [Go to full review]
Mar 1, 2015
0%
TRUST
TRUST
-
Unverified Purchaser
-
Created on a high volume day -
Admitted to receiving an incentive
-
Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0) -
Brand Repeater (5 of 64 reviews for this brand; avg rating: 5.0) -
Overlapping Review History: reviewed 2 of 9 top products -
Easy Grader (avg. rating: 4.6)
Never-Verified Reviewer
Contains repetitive phrases 
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 1,690 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.8 average rating of deleted reviews
Fail Brand Repeats
Brand Repeats
Brand Monogamists
Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 70% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~6% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(4.3/5)
(4.3/5)
~3% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(4.7/5)
(4.7/5)
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(4.7/5)
(4.7/5)
~2% of reviews
(5.0/5)
(5.0/5)
Approximately 15% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
249 of the 739 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
JOBNICE Dog Tooth Cleaning Dog Dental Stick Dog... by JOBNICE
<10% also reviewed:
Organic Argan Oil - for Hair, Face, Skin and Body... by InstaNatural
<10% also reviewed:
InstaNatural Eye Gel Cream - Wrinkle, Dark... by InstaNatural
<10% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
<10% also reviewed:
Popular Bath 885545 Sinatra Collection, Shower... by Popular Bath
<10% also reviewed:
Skin Firming Lotion for Neck & Body - Anti... by InstaNatural
<10% also reviewed:
Ecoqua Grid Notebook 8.25X11.7 Stone by Savoir Faire
<10% also reviewed:
BLACK+DECKER CHV1510 Dustbuster 15.6-Volt... by BLACK+DECKER
<10% also reviewed:
InstaNatural Vitamin C Facial Toner - Anti Aging... by InstaNatural
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.