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Cetaphil Fragrance Free Moisturizing Cream
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From Cetaphil
This report was last updated 12/5/2018.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 674 Ratings, we counted 92 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I use this every day and love what it does ... [Go to full review]
Mar 18, 2014
75%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
For my kids, very good moisturising cream. [Go to full review]
Feb 7, 2015
20%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (7 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 4 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
24 of the 92 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 7%
- Created over 2 days
We counted 92 reviews for this product over the span of 1,419 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
(5.0/5)
(5.0/5)
4 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
4 reviews
(5.0/5)
(5.0/5)
14 of the 92 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
4 of the 92 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 28%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 26 reviews (or 28%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Tide PODS 3 in 1 HE Turbo Laundry Detergent Pacs,... by Tide
4% also reviewed:
Happy Family Happy Baby Organic Greek Yogis... by Happy Baby
4% also reviewed:
Eureka 72A EasyClean Deluxe Handheld Cleaner,... by EUREKA
3% also reviewed:
Jack Link's Beef Jerky, Teriyaki, 10 Ounce... by Jack Links
3% also reviewed:
Kotex Natural Balance Absorbent Liners, Long, 16... by Kotex
3% also reviewed:
Amazon Basics AA High-Performance Alkaline... by Amazon Basics
3% also reviewed:
Cottonelle Ultra ComfortCare Big Roll Toilet... by Cottonelle
Does not include products
from the same brand
from the same brand
20 of the 92 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 25%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 23 reviewers (or 25%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
18 of the 92 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.