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Utopia Bedding 4pc Microfiber Bed Sheet Set
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From Utopia Bedding
This report was last updated 4/27/2018.
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Report Info:
Last Updated: Apr 27, 2018
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Deleted Reviews

FAIL
Suspicious Reviewers

WARN
Unverified Purchases

WARN
Incentivized Reviews

WARN
Reviewer Ease

WARN
Overlapping Review History

PASS
Rating Trend

PASS
Word Count Comparison

PASS
Phrase Repetition

PASS
Reviewer Participation

PASS
Brand Repeats

Most Trusted Reviews
We couldn't find any quality reviews
Least Trusted Reviews
I really like the feel of these sheets. I cannot ... [Go to full review]
Aug 5, 2015
15%
TRUST
TRUST
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Unverified Purchaser
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Admitted to receiving an incentive
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Take-Back Reviewer (219 deleted Reviews; avg. rating: 4.8)
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Brand Repeater (4 of 211 reviews for this brand; avg rating: 5.0)
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Overlapping Review History: reviewed 3 of 9 top products
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Easy Grader (avg. rating: 4.6)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 5 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Suspicious Reviewers

Take-Back Reviewers
5 of the 6 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn
Unverified Purchases

3 of the 6 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
6 of the 6 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is an excessively large percentage of incentivized reviews which may indicate unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
50% also reviewed:
Spigen iPhone 6s Plus Screen Protector Tempered... by Spigen
50% also reviewed:
Harry Potter Complete Book Series Special Edition... by Unbranded
33% also reviewed:
Whole Earth Farms Grain Free Recipe Dry Dog Food,... by Whole Earth Farms
33% also reviewed:
Led Dog Collar light Neck Collar Flashing Color... by OxGord
Does not include products
from the same brand
from the same brand
5 of the 6 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
Pass
Rating Trend

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- 0%
- Created over 59 days
We counted 6 reviews for this product over the span of 104 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 59 days exceeding this threshold:
Read more about our Rating Trend test.
However, we see the following 59 days exceeding this threshold:
- 24 Reviews on Mar 5, 2018 (Avg. rating: 4.8)
- 20 Reviews on Jan 13, 2018 (Avg. rating: 4.9)
- 20 Reviews on Jan 24, 2018 (Avg. rating: 4.7)
- 20 Reviews on Nov 21, 2017 (Avg. rating: 4.5)
- 19 Reviews on Mar 26, 2017 (Avg. rating: 4.6)
- 19 Reviews on Nov 30, 2017 (Avg. rating: 4.6) Show All
Read more about our Rating Trend test.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Phrase Repetition

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- 0%
- Used substantial repetitive phrases
0 of the 6 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass
Reviewer Participation

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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass
Brand Repeats

Brand Repeaters
1 of the 6 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.