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Face Moisturizer with SPF 30, Face Cream with SPF30 Suits Sensitive Skin with Zinc Oxide 1.7 ounce...
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This report was last updated 6/18/2017.
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Report Info:
Last Updated: Jun 18, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Incentivized Reviews
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
just started using it last week. waiting for result. Not ... [Go to full review]
Jan 10, 2015
100%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (17 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 3.0)
- Critical Reviewer (avg. rating: 3.3)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Fail Deleted Reviews
We discovered a total of 26 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Take-Back Reviewers
10 of the 93 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
6 of the 93 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
6 reviews
6 reviews
5 reviews
2 reviews
2 reviews
2 reviews
2 reviews
2 reviews
2 reviews
Common Phrases in Titles:
3 reviews
3 reviews
2 reviews
25 of the 93 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
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- 81%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 75 reviewers (or 81%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
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- 0%
- Created on high-volume days
We counted 93 reviews for this product over the span of 1,114 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
10 of the 93 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
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- 24%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 22 reviews (or 24%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
OPI Nail Lacquer, I Just Can't Cope-acabana,... by OPI
3% also reviewed:
Orange Blossom Water Face Toner - 100% Natural... by Foxbrim Naturals
3% also reviewed:
artnaturals USDA Certified Organic Jojoba Oil -... by Artnaturals
3% also reviewed:
artnaturals Vitamin C Facial Toner - (8 Fl Oz /... by Artnaturals
3% also reviewed:
Stretch Marks & Scar Removal Cream for... by Lantique
2% also reviewed:
Kindle Fire HD 8.9", Dolby Audio, Dual-Band... by Amazon
14 of the 93 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
8 of the 93 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.