Are You Making These Mistakes in Your Online Business?: New Business Pitfalls and How to Avoid Them
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From Barb Asselin
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Top products in Success with authentic reviews:
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Most Trusted Reviews
TRUST
- Unverified Purchaser
- Critical Reviewer (avg. rating: 3.7)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- One-Hit Wonder
- Never-Verified Reviewer
- Critical Reviewer (avg. rating: 3.0)
Analysis Details
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- 29%
- Created over 3 days
We counted 24 reviews for this product over the span of 775 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 7 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.
One-Hit Wonders
3 of the 24 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 50%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 12 reviews (or 50%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
5 of the 24 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
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13 of the 24 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
7 of the 24 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
1 of the 24 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.