Maybelline New York Fit Me Concealer, 0.23 Fluid Ounce From Maybelline New York Report Feedback
Report Last Updated: Jun 16, 2017
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Most Trusted Reviews
- Verified Purchaser
- Brand Repeater (7 of 113 reviews for this brand; avg rating: 4.6)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
- Verified Purchaser
- Single-Day Reviewer (posted all reviews on Dec 23, 2014)
- Brand Loyalist (3 of 4 reviews for this brand; avg rating: 3.3)
- Overrepresented Participation (posted 4 reviews)
- Critical Reviewer (avg. rating: 3.5)
238 of the 1,441 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
We discovered a total of 11 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
4.5 average rating of deleted reviews
Read more about our Deleted Reviews test.
476 of the 1,441 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
43 of the 1,441 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:
- Created over 3 days
We counted 1,441 reviews for this product over the span of 2,067 days, an average of 0.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:
292 of the 1,441 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
- Have an overrepresented word count
Read more about our Word Count Comparison test.
11 of the 1,441 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
from the same brand
283 of the 1,441 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
1.1 average net helpfulness for positive reviews
0.0 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
1 of the 1,441 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.