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Equinox Professional Razor Edge Hair Cutting Scissors/Shears - (6.5") Finger Inserts and...
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From Equinox International
This report was last updated 11/2/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
WARN Phrase Repetition
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
Initially great butUsed this the scissor less than 10 times ... [Go to full review]
Nov 22, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
I am not a barber, but I do cut hair ... [Go to full review]
Jun 11, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (282 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (2 of 137 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.6)
Analysis Details
Fail Deleted Reviews
We discovered a total of 228 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
23 of the 238 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
12 of the 238 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.9 while reviews that were not incentivized rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Take-Back Reviewers
66 of the 238 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Salon Sundry Professional Hair Salon Nylon Cape... by Salon Sundry
3% also reviewed:
Amazon.com Gift Card Balance Reload by Amazon
3% also reviewed:
Airsspu iPhone 6s Case, iPhone 6 Wallet... by Airsspu
2% also reviewed:
Sentey® In-Ear Headphone Amplitude Series by Sentey
2% also reviewed:
SanDisk Ultra MicroSDXC UHS-I Card with Adapter by SanDisk
2% also reviewed:
Bedsure Flannel Fleece Blanket by Bedsure
39 of the 238 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 7%
- Created over 5 days
We counted 238 reviews for this product over the span of 1,658 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 5 days exceeding this threshold:In total, we found that 16 reviews were created on just 5 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
3 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
12 reviews
(4.6/5)
(4.6/5)
7 reviews
(5.0/5)
(5.0/5)
10 reviews
(4.1/5)
(4.1/5)
3 reviews
(4.7/5)
(4.7/5)
2 reviews
(5.0/5)
(5.0/5)
10 reviews
(4.3/5)
(4.3/5)
10 reviews
(3.7/5)
(3.7/5)
5 reviews
(1.2/5)
(1.2/5)
Common Phrases in Titles:
2 reviews
(5.0/5)
(5.0/5)
30 of the 238 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
7 of the 238 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.