Close
TRESemme Expert Selection Heat Activated Treatment, 7 Day Keratin Smooth 3 oz
More product info
From TRESemme
This report was last updated 12/1/2016.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Dec 1, 2016
Refresh Report
Refresh Report
Note: While Amazon.com claims 328 Ratings, we counted 171 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I enjoy the smell of the shampoo and it does ... [Go to full review]
Dec 12, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
I love it! [Go to full review]
Apr 27, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (3 words)
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Apr 27, 2016)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 26 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 5%
- Created over 2 days
We counted 171 reviews for this product over the span of 1,035 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 9 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Suspicious Reviewers
Take-Back Reviewers
12 of the 171 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
45 of the 171 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Unverified Purchases
55 of the 171 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 22%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 38 reviews (or 22%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
11% also reviewed:
Colgate Max Fresh Full Head Toothbrush, Soft by Colgate
11% also reviewed:
Colgate 360 Optic White Full Head Toothbrush, Soft by Colgate
10% also reviewed:
Orville Redenbacher's Ready to Eat Popcorn by Orville Redenbacher's
10% also reviewed:
Colgate 360 Full Head Toothbrush by Colgate
8% also reviewed:
Vitamin Squeeze Energy Drink, Fruit Punch,... by Vitamin Squeeze
7% also reviewed:
Banana Boat Sport Coolzone Sunscreen Lotion, 6... by Banana Boat
7% also reviewed:
Simple Cleansing Facial Wipes, Kind to Skin 25... by Simple
Does not include products
from the same brand
from the same brand
24 of the 171 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
23 of the 171 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.