essie Nail Polish, Glossy Shine Finish, Cute As A Button, 0.46 fl. oz.
More product info
From essie
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (13 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 23 Reviews)
- Easy Grader (avg. rating: 4.7)
Analysis Details
-
- 36%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 16 reviewers (or 36%) are within an overrepresented participation group. These reviews have rated this product an average of 3.6, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Loyalists
1 of the 45 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
16 of the 45 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
-
- 38%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 17 reviews (or 38%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
-
- 0%
- Created on high-volume days
Read more about our Rating Trend test.
3 of the 45 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
(5.0/5)
(5.0/5)
2 of the 45 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
9% also reviewed:
Maybelline New York Fit Me! Blush by Maybelline New York
7% also reviewed:
Two Moms Organic Granola Bars, Blueberry, 8 Ounce by Two Moms in the Raw
7% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
4% also reviewed:
Sally Hansen Insta-Dri Nail Color 220 Flashy... by Sally Hansen
4% also reviewed:
Maytex Metal Circular Shower Ring, Chrome, Set of... by MAYTEX
4% also reviewed:
CACALA Turkish Bath Towels – Large Luxury Bath... by Cacala
4% also reviewed:
essence | Lash Princess False Lash Effect Mascara... by essence cosmetics
4% also reviewed:
Tea Forte Kati Cup in Wellbeing, Ceramic Tea... by Tea Forte
from the same brand
10 of the 45 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.