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Real Techniques Cruelty Free Retractable Bronzer Brush, with Ultra Plush Custom Cut Synthetic... From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

5,229 Reviews

Adjusted:

4,017 Reviews

Rank in: Face Brushes
49%
53%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jul 8, 2018
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Report Card

Click a test to jump to details

FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Ease
PASS Incentivized Reviews
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Most Trusted Reviews

Great! Nice and soft! [Go to full review]
Jun 26, 2018      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.0)


Least Trusted Reviews

I love all of the real Techniques brushes. They are ... [Go to full review]
Apr 16, 2013      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Single-Day Reviewer (posted all reviews on Apr 16, 2013)
  • Brand Loyalist (4 of 6 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 6 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Brand Repeats

Brand Repeaters


1,331 of the 5,229 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.6
4.3


Brand Loyalists


234 of the 5,229 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.7
4.4


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

One-Hit Wonders


262 of the 5,229 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.7 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.7
4.5


Take-Back Reviewers


743 of the 5,229 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.4


Single-Day Reviewers


447 of the 5,229 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.6 while all other reviewers rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.6
4.4


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
133 reviews
(4.6/5)
315 reviews
(4.6/5)
134 reviews
(4.2/5)
77 reviews
(4.9/5)
Show MoreShow Less
Common Phrases in Titles:
202 reviews
(4.7/5)
87 reviews
(4.9/5)
62 reviews
(4.7/5)


286 of the 5,229 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.4


Read more about our Phrase Repetition test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



650 of the 5,229 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.4


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 180 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.5 average rating of deleted reviews

4.5



Read more about our Deleted Reviews test.

Warn Reviewer Participation

  • 32%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1673 reviewers (or 32%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 4%
  • Created over 22 days

We counted 5,229 reviews for this product over the span of 2,378 days, an average of 2.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.

However, we see the following 22 days exceeding this threshold:In total, we found that 219 reviews were created on just 22 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.3
4.4


Read more about our Rating Trend test.

Pass Unverified Purchases

483 of the 5,229 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.4
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.