Close
Perfect Brows Styling Primer Pomade & Brow Growth Balm with Mini-Brush O.6 oz/18 ml Chocolate...
More product info
From Perfect Brows
This report was last updated 5/10/2017.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: May 10, 2017
Refresh Report
Refresh Report
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Pomades & Waxes with authentic reviews:
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
I have naturally thin eyebrows to where I have to ... [Go to full review]
Dec 23, 2014
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 3.0)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
First of all, this company is a pleasure to deal ... [Go to full review]
Dec 9, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- One-Hit Wonder
- Never-Verified Reviewer
- Overrepresented Participation (posted 1 Review)
- Critical Reviewer (avg. rating: 4.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 386 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
107 of the 392 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.1 while the verified purchasers have rated this product an average of 3.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
18 of the 392 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.2 while reviews that were not incentivized rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
One-Hit Wonders
62 of the 392 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.8 while the reviewers who have posted more than one review have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
41 of the 392 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.4 while the reviewers who have written at least one verified purchase review rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
70 of the 392 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Hair Growth Cayenne & Saw palmetto Scalp... by BOTANICAL HAIR GROWTH LAB
3% also reviewed:
Biotin (10,000mcg) Maximum Strength by Natrol
2% also reviewed:
Pure Body Naturals Argan Oil Hair Mask, 8 Fluid... by Pure Body Naturals
2% also reviewed:
PURA D'OR Original Gold Label Shampoo &... by PURA D'OR
2% also reviewed:
Aztec Secret Indian Healing Clay by Aztec Secret
2% also reviewed:
OZ Naturals - The BEST Eye Gel - Eye Cream For... by OZ Naturals
2% also reviewed:
Stalion® Secure Case iPhone 5/5S/5C by Stalion
Does not include products
from the same brand
from the same brand
53 of the 392 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.0 while the reviewers who have a more unique product review history rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 76%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 299 reviewers (or 76%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 2%
- Created over 2 days
We counted 392 reviews for this product over the span of 1,113 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
9 reviews
7 reviews
13 reviews
3 reviews
13 reviews
3 reviews
4 reviews
5 reviews
6 reviews
Common Phrases in Titles:
5 reviews
8 of the 392 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.3.
4.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
4 of the 392 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.