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Dentyne Ice and Fire Sugar Free Gum Multi Packs - 12 Packs of 16 Pieces
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From Dentyne
This report was last updated 10/20/2018.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 150 Ratings, we counted 137 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Chewing & Bubble Gum with authentic reviews:
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Great gum. Ships on time and is not stale. [Go to full review]
Sep 13, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 4.3)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
My husband loves this gum [Go to full review]
Mar 30, 2017
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (5 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 3.7)
Analysis Details
Fail Deleted Reviews
We discovered a total of 8 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
7 of the 137 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.9 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Take-Back Reviewers
27 of the 137 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Word Count Comparison
-
- 36%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 50 reviews (or 36%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
-
- 53%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 72 reviewers (or 53%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 2%
- Created over 1 day
We counted 137 reviews for this product over the span of 1,750 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(4.5/5)
(4.5/5)
5 of the 137 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
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Izola 802 Numeral Toothbrushes, Set of 4 by Izola
2% also reviewed:
Fifty Shades of Grey [LegacyTitleID: 17468888] by
2% also reviewed:
Amazon Prime Video by Amazon.com
2% also reviewed:
Patriot by Michael Dorman
2% also reviewed:
Bosch Season 2 - Official Trailer by Titus Welliver
2% also reviewed:
ClosetMaid 1842 Cubeicals Fabric Drawer, Iron... by ClosetMaid
Does not include products
from the same brand
from the same brand
17 of the 137 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
20 of the 137 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.