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Kiss Me Organics Matcha Green Tea Powder - Organic Japanese Culinary Grade Matcha - 4 ounces (113...
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From Kiss Me Organics
This report was last updated 10/22/2020.
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Report Info:
Note: While Amazon.com claims 8,092 Ratings, we counted 4,406 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Deleted Reviews

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Rating Trend

PASS
Word Count Comparison

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Wonderful taste, perfect for making matcha lattes at home! [Go to full review]
Aug 18, 2020
100%
TRUST
TRUST
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Verified Purchaser
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One-Hit Wonder
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Overrepresented Participation (posted 1 Review)
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Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
Anybody who knows me also knows that I am a ... [Go to full review]
Jan 4, 2015 0 of 24 found this helpful.
0%
TRUST
TRUST
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Unverified Purchaser
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Contains repetitive phrases (
show)
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Never-Verified Reviewer
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Overrepresented Participation (posted 3 Reviews)
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Easy Grader (avg. rating: 4.5)
Analysis Details
Fail
Deleted Reviews

We discovered a total of 1,040 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail
Unverified Purchases

847 of the 4,406 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

Never-Verified Reviewers
154 of the 4,406 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.7 while the reviewers who have written at least one verified purchase review rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
1,891 of the 4,406 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
67 of the 4,406 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Scented Candles - Happy Holidays - Set of 3:... by Old Factory
1% also reviewed:
BambooMN Brand - Chasen (Green Tea Whisk) + Small... by
1% also reviewed:
Healthworks Cacao Nibs Raw Organic (16 Ounces / 1... by Healthworks
1% also reviewed:
BambooMN Matcha Whisk Set - Golden Chasen (Tea... by BambooMN
1% also reviewed:
Amazon.com Store Card by Synchrony Bank
Does not include products
from the same brand
from the same brand
349 of the 4,406 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Rating Trend

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- 7%
- Created over 34 days
We counted 4,406 reviews for this product over the span of 2,588 days, an average of 1.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.
However, we see the following 34 days exceeding this threshold:In total, we found that 315 reviews were created on just 34 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Reviewer Participation

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- 26%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1140 reviewers (or 26%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
75 of the 4,406 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
28 of the 4,406 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.