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Amazon.com $25 Gift Card in a Greeting Card (Birthday Presents Design)
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This report was last updated 7/16/2021.
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Report Info:
Note: While Amazon.com claims 8,596 Ratings, we counted 10,002 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Gift Cards with authentic reviews:
Report Card
Warn Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Brand Repeats
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
Fast shipping and a great easy gift for the boss. [Go to full review]
Apr 13, 2016
59%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (12 words)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
You cannot go wrong with an Amazon gift card! [Go to full review]
Jan 30, 2018
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (11 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Repeater (3 of 29 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Rating Trend
-
- 24%
- Created over 95 days
We counted 10,002 reviews for this product over the span of 2,011 days, an average of 5.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 14 or fewer reviews on any given day.
However, we see the following 95 days exceeding this threshold:In total, we found that 2,376 reviews were created on just 95 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
741 of the 10,002 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.4 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
704 of the 10,002 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.9 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
155 of the 10,002 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
4,175 of the 10,002 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.8 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
-
- 42%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 4,161 reviews (or 42%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
581 reviews
(4.6/5)
(4.6/5)
256 reviews
(4.8/5)
(4.8/5)
246 reviews
(4.8/5)
(4.8/5)
223 reviews
(4.5/5)
(4.5/5)
812 of the 10,002 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
1% also reviewed:
Amazon Prime Video by Amazon.com
415 of the 10,002 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 5 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Brand Repeats
Brand Repeaters
3,512 of the 10,002 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.5.
4.4 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.