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ARM & HAMMER Advanced White Extreme Whitening Toothpaste, TWIN PACK (Contains Two 6oz Tubes)...
More product info From Arm & Hammer

Amazon Reviews for  ARM & HAMMER Advanced White Extreme Whitening Toothpaste, TWIN PACK (Contains Two 6oz Tubes) -Clean Mint- Fluoride Toothpaste
Rating:
29,352 Ratings
("Ratings" vs. "Reviews")
24% of potentially unnatural reviews removed (why?)
Adjusted:
22,236 Ratings*




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Report Info:

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Word Count Comparison
PASS Rating Trend
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

Tried them all with whitening claim and this is the ... [Go to full review]
Dec 26, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (3 deleted Reviews; avg. rating: 3.7)
  • Brand Repeater (2 of 108 reviews for this brand; avg rating: 5.0)
  • Critical Reviewer (avg. rating: 3.8)


Least Trusted Reviews

This produc seems may be useful, but the taste is ... [Go to full review]
Jan 9, 2016      
0% TRUST
  • Unverified Purchaser
  • Overrepresented word count (14 words)
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Overrepresented Participation (posted 1 Review)
  • Critical Reviewer (avg. rating: 3.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 37 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Fail Unverified Purchases

188 of the 29,352 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.0 while the verified purchasers have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


1.0
3.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


1.0
3.3


Take-Back Reviewers


Approximately 35% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.7
2.9


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~6% of reviews
(1.0/5)
~9% of reviews
(3.0/5)
~6% of reviews
(5.0/5)
~6% of reviews
(3.5/5)
~6% of reviews
(1.0/5)
Show MoreShow Less


Less than approximately 10% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 1.0 while reviews without substantial repetitive phrases rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


1.0
3.3


Read more about our Phrase Repetition test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Less than approximately 10% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 2.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
2.9


Read more about our Overlapping Review History test.

Warn Word Count Comparison

  • >90%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that over approximately 90% are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

from reviews with an overrepresented word count

from reviews with a properly represented word count


2.4
3.5


Read more about our Word Count Comparison test.

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.5, while the average ease score for reviewers in this category is 4.3.

3.5 Product's Average Ease Score

4.3 Category's Average Ease Score


3.5
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


5.0
3.1


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info