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From Jurgita Glodenyte
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in E-Commerce with authentic reviews:
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Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (108 words)
- Contains repetitive phrases (show)
- Overrepresented Participation (posted 50 Reviews)
- Easy Grader (avg. rating: 4.6)
Analysis Details
We discovered a total of 17 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
One-Hit Wonders
14 of the 66 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 5.0 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
15 of the 66 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 30%
- Created over 6 days
We counted 66 reviews for this product over the span of 943 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 6 days exceeding this threshold:In total, we found that 20 reviews were created on just 6 days. This is an excessively high number of reviews submitted on these high volume days.
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- 52%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 34 reviews (or 52%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
45 of the 66 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 65%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 43 reviewers (or 65%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
9 of the 66 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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15 of the 66 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.