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Killing Them Softly
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From Brad Pitt
This report was last updated 12/25/2019.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 756 Ratings, we counted 768 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Movies with authentic reviews:
Report Card
Warn Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL Overlapping Review History
Overlapping Review HistoryWARN Deleted Reviews
Deleted ReviewsWARN Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Reviewer Participation
Reviewer ParticipationPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
Really great movie about the dark side of the bottom ... [Go to full review]
May 30, 2018
100%
TRUST
TRUST
-
Unverified Purchaser
-
Overrepresented Participation (posted 15 Reviews) -
Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
This movie was extremely boring. It took everything I had ... [Go to full review]
Apr 9, 2013 1 of 2 found this helpful.
0%
TRUST
TRUST
-
Verified Purchaser -
Created on a high volume day -
Overrepresented word count (27 words)
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0) -
Brand Repeater (2 of 70 reviews for this brand; avg rating: 3.0) -
Overlapping Review History: reviewed 1 of 9 top products -
Critical Reviewer (avg. rating: 3.5)
show)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
313 of the 768 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 2.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 2.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
12% also reviewed:
Compatible NOTE9 [Bubble Free ][Easy... by LuettBiden
9% also reviewed:
Django Unchained by Harvey Weinstein
9% also reviewed:
Jack Reacher with Book (Blu-ray / DVD) by Tom Cruise
8% also reviewed:
Gravity by George Clooney
8% also reviewed:
Skyfall [Blu-ray] by Judi Dench
8% also reviewed:
Flight (Two-Disc Combo: Blu-ray / DVD / Digital... by PARAMOUNT - UNI DIST CORP
7% also reviewed:
Taken 2 [DVD] by 20th Century Fox Home Entertainment
7% also reviewed:
Lincoln by Daniel Day-Lewis
7% also reviewed:
Zero Dark Thirty by Jessica Chastain
202 of the 768 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.0 while the reviewers who have a more unique product review history rated this product an average of 2.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
Deleted Reviews
We discovered a total of 6 deleted Reviews for this product, with an average rating of 2.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
2.7 average rating of deleted reviews
Warn Rating Trend
Rating Trend
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- 42%
- Created over 47 days
We counted 768 reviews for this product over the span of 2,579 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 47 days exceeding this threshold:In total, we found that 323 reviews were created on just 47 days. This is an excessively high number of reviews submitted on these high volume days.
Pass Unverified Purchases
Unverified Purchases
220 of the 768 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
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- 23%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 178 reviews (or 23%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
15 reviews
(3.8/5)
(3.8/5)
18 reviews
(3.7/5)
(3.7/5)
18 reviews
(3.7/5)
(3.7/5)
19 reviews
(4.1/5)
(4.1/5)
18 reviews
(2.3/5)
(2.3/5)
12 reviews
(3.4/5)
(3.4/5)
6 reviews
(3.8/5)
(3.8/5)
15 reviews
(1.1/5)
(1.1/5)
16 reviews
(3.0/5)
(3.0/5)
8 reviews
(3.5/5)
(3.5/5)
Common Phrases in Titles:
10 reviews
(1.2/5)
(1.2/5)
13 reviews
(1.2/5)
(1.2/5)
49 of the 768 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
Reviewer Participation
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- 27%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 207 reviewers (or 27%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.
3.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
15 of the 768 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.