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Ivanka Trump For Women 1.7 oz EDP Spray | Perfume
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Brigade Warning!:
Our algorithm has detected a large amount of suspicious negative reviews. Learn more about Review Brigades.

Rating:
1,809 Reviews
73% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
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Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

unexpectedly wonderful smell! [Go to full review]
Aug 10, 2017      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (7 deleted reviews; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.8)


Least Trusted Reviews

Its a beautiful scent.. Its a Must have . [Go to full review]
Feb 19, 2017      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (8 words)
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Feb 19, 2017)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 708 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Fail Rating Trend

  • 70%
  • Created over 45 days

We counted 1,809 reviews for this product over the span of 2,029 days, an average of 0.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 45 days exceeding this threshold:In total, we found that 1,258 reviews were created on just 45 days. The reviews on these high volume days have rated this product an average of 3.6 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


3.6
4.3


Read more about our Rating Trend test.

Fail Unverified Purchases

887 of the 1,809 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.9 while the verified purchasers have rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.9
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Never-Verified Reviewers


308 of the 1,809 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.7 while the reviewers who have written at least one verified purchase review rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.7
4.1


Take-Back Reviewers


215 of the 1,809 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.9
3.8


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



20 of the 1,809 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.0 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.0
3.8


Read more about our Overlapping Review History test.

Warn Word Count Comparison

  • 31%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 554 reviews (or 31%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


3.8
3.8


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 67%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1214 reviewers (or 67%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.7
4.1


Read more about our Reviewer Participation test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 1,809 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.3.

3.9 Product's Average Ease Score

4.3 Category's Average Ease Score


3.9
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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