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Bio-Oil 200ml: Multiuse Skincare Oil (6.7oz)
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

WARN
Deleted Reviews

WARN
Rating Trend

WARN
Reviewer Participation

PASS
Unverified Purchases

PASS
Word Count Comparison

PASS
Overlapping Review History

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
Just what I [Go to full review]
Jul 1, 2019
100%
TRUST
TRUST
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Verified Purchaser
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Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
25 weeks and no stretch marks yet! [Go to full review]
Mar 19, 2018
0%
TRUST
TRUST
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Verified Purchaser
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Created on a high volume day
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Contains repetitive phrases (
show)
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Single-Day Reviewer (posted all reviews on Mar 19, 2018)
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Overlapping Review History: reviewed 1 of 9 top products
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Overrepresented Participation (posted 6 reviews)
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Critical Reviewer (avg. rating: 3.3)
Analysis Details
Fail
Suspicious Reviewers

Take-Back Reviewers
2,198 of the 7,022 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Single-Day Reviewers
268 of the 7,022 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.5 while all other reviewers rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
361 of the 7,022 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.5 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 339 deleted reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Rating Trend

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- 6%
- Created over 49 days
We counted 7,022 reviews for this product over the span of 4,220 days, an average of 1.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.
However, we see the following 49 days exceeding this threshold:In total, we found that 422 reviews were created on just 49 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn
Reviewer Participation

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- 55%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 3858 reviewers (or 55%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Unverified Purchases

585 of the 7,022 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Burt's Bees Mama Bee Belly Butter, Fragrance... by Burt's Bees
1% also reviewed:
Fire TV Stick bundle with Echo Dot (2nd Gen) -... by Amazon
1% also reviewed:
Amazon.com eGift Card by Amazon
247 of the 7,022 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
122 of the 7,022 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 7,022 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.