Nexxus Hydra-Light Leave-In Foam, for Normal to Oily Hair 5.5 oz
More product info
From NEXXUS HAIR
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Take-Back Reviewer (442 deleted Reviews; avg. rating: 4.6)
- Brand Repeater (4 of 1239 reviews for this brand; avg rating: 3.8)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.6)
Analysis Details
We discovered a total of 35 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
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- 11%
- Created over 3 days
We counted 105 reviews for this product over the span of 2,802 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 12 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 3.3 while reviews from other days have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
53 of the 105 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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24 of the 105 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.4 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 25%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 26 reviewers (or 25%) are within an overrepresented participation group. These reviews have rated this product an average of 4.4, while all other reviews have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Brand Repeaters
29 of the 105 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
11 of the 105 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(3.0/5)
(2.5/5)
(4.0/5)
(5.0/5)
(3.0/5)
(4.5/5)
(5.0/5)
(3.7/5)
(3.5/5)
(4.5/5)
(3.7/5)
(3.0/5)
14 of the 105 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.