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Apple iPad with Retina Display
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From Apple
This report was last updated 11/15/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Tablets with authentic reviews:
Report Card
Warn Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Deleted Reviews
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I bought this iPad for my son 4 days ago ... [Go to full review]
Jul 24, 2018
100%
TRUST
TRUST
- Verified Purchaser
Reviewer data not yet gathered.
Least Trusted Reviews
excelent thank you. [Go to full review]
Aug 3, 2014
0%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 4.9)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
458 of the 4,062 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
124 of the 4,062 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.8 while all other reviewers rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.3 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
5% also reviewed:
Fintie iPad 2/3/4 Folio Case Cover by Fintie
2% also reviewed:
amFilm iPad 2 Screen Protector HD Clear for Apple... by amFilm
2% also reviewed:
OtterBox Defender Series Case for iPad 2/3/4,... by OtterBox
1% also reviewed:
The New iPad 2nd 3rd 4th Generation Magnetic... by Photive
1% also reviewed:
JETech Case Compatible with iPad 2 3 4 (Old... by JETech
1% also reviewed:
BlastCase 3 Pack of Premium Crystal Clear Screen... by Case
1% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
Fintie 360 Degree Rotating Stand Smart Cover PU... by Fintie
Does not include products
from the same brand
from the same brand
585 of the 4,062 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 116 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Pass Rating Trend
-
- 4%
- Created over 15 days
We counted 4,062 reviews for this product over the span of 2,183 days, an average of 1.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.
However, we see the following 15 days exceeding this threshold:In total, we found that 146 reviews were created on just 15 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
283 of the 4,062 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
95 reviews
(4.7/5)
(4.7/5)
11 of the 4,062 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeaters
446 of the 4,062 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.