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Luxe Therapy Scalp Soother Pink
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From Luxe therapy
This report was last updated 11/12/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Hair & Scalp Treatments with authentic reviews:
Report Card
Fail Overall Grade
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Love, love, love this product. Wish I had known about ... [Go to full review]
Jun 30, 2018
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 3.8)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
This was great to reach my scalp I'm my protective ... [Go to full review]
Jun 21, 2017
15%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (13 words)
- Overrepresented Participation (posted 7 Reviews)
- Critical Reviewer (avg. rating: 3.6)
Analysis Details
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Suspicious Reviewers
Take-Back Reviewers
10 of the 130 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Word Count Comparison
-
- 34%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 44 reviews (or 34%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
-
- 77%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 100 reviewers (or 77%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 2%
- Created over 1 day
We counted 130 reviews for this product over the span of 2,062 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
12 of the 130 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
14 of the 130 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
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2% also reviewed:
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2% also reviewed:
Dove go Fresh Body Wash, Cucumber and Green Tea,... by Dove
2% also reviewed:
PRO EMU Emu Oil by Pro Emu
2% also reviewed:
Dixperfect Baywatch-Inspired One Piece Swimsuit... by Dixperfect
2% also reviewed:
Herbalife Liftoff Ignite-Me Orange (Box of 10... by Herbalife
2% also reviewed:
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Does not include products
from the same brand
from the same brand
14 of the 130 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.