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Natural Comfort White Down Alternative Comforter with Embossed Microfiber Shell, Light Weight Filled
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From Natural Comfort
This report was last updated 7/18/2020.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Suspicious Reviewers
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
We switched out our regular comforter for this one, and ... [Go to full review]
Apr 10, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.6)
Least Trusted Reviews
This comforter is well made, light weight and washes well. ... [Go to full review]
Oct 28, 2015
45%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 3.4)
Analysis Details
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
25 reviews
(4.7/5)
(4.7/5)
19 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
31 reviews
(4.8/5)
(4.8/5)
8 reviews
(4.9/5)
(4.9/5)
15 reviews
(4.7/5)
(4.7/5)
36 of the 1,280 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 39 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Suspicious Reviewers
Take-Back Reviewers
592 of the 1,280 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Pass Rating Trend
-
- 3%
- Created over 7 days
We counted 1,280 reviews for this product over the span of 3,081 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 37 reviews were created on just 7 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
33 of the 1,280 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
HC COLLECTION King Duvet Cover Set - 1500 Thread... by HC COLLECTION
1% also reviewed:
Transparent Season 1 by Jeffrey Tambor
1% also reviewed:
Chapter Seven: Lost Boys by Joe Gonzalez
1% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
1% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
Does not include products
from the same brand
from the same brand
116 of the 1,280 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
16 of the 1,280 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.