Anti-Aging Face Moisturizer by L’Oreal Paris Skin Care, Revitalift Triple Power Anti-Aging...
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From L'Oreal Paris
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Top products in Fluids & Lotions with authentic reviews:
Fail Overall Grade
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Brand Repeats
WARN Reviewer Participation
PASS Rating Trend
PASS Phrase Repetition
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
Loved this product at first but then it made me ... [Go to full review]
Mar 28, 2021
- Verified Purchaser
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
I received a free sample of this cream and I ... [Go to full review]
Jan 29, 2016
- Unverified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Brand Repeater (3 of 13 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Overrepresented Participation (posted 13 Reviews)
- Easy Grader (avg. rating: 4.3)
Fail Unverified Purchases
83 of the 1,227 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.1 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
503 of the 1,227 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.0 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
217 of the 1,227 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.1 while the reviewers who have a more unique product review history rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 35 deleted Reviews for this product, with an average rating of 3.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
3.5 average rating of deleted reviews
Show distribution of deleted reviews
Warn Brand Repeats
319 of the 1,227 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:
Pass Rating Trend
- Created over 6 days
We counted 1,227 reviews for this product over the span of 3,212 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 6 days exceeding this threshold:
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
2 of the 1,227 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
4 of the 1,227 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.