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Swingline Mini Stapler, Tot, 12 Sheet Capacity, Built-In Staple Remover, Staples, Blue (79172) From Swingline Report Feedback

Warn Unnatural reviews possible

Original:

650 Reviews

Adjusted:

463 Reviews

Rank in: Desktop Staplers
73%
77%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jul 14, 2018
Show Report History
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
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Most Trusted Reviews

Perfect for a tiny office, for tiny hands, and for ... [Go to full review]
Jun 14, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.1)


Least Trusted Reviews

Portable and easy to use, I definitely suggest to buy ... [Go to full review]
Jan 17, 2018      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (11 words)
  • One-Hit Wonder
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Deleted Reviews

We discovered a total of 33 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.4 average rating of deleted reviews

4.4



Read more about our Deleted Reviews test.

Fail Suspicious Reviewers

One-Hit Wonders


16 of the 650 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.8 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.8
4.5


Take-Back Reviewers


106 of the 650 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.5


Single-Day Reviewers


20 of the 650 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


5.0
4.5


Read more about our Suspicious Reviewers test.

Fail Word Count Comparison

  • 52%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 341 reviews (or 52%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.6
4.4


Read more about our Word Count Comparison test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
20 reviews
(4.7/5)
11 reviews
(5.0/5)
7 reviews
(5.0/5)
7 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
33 reviews
(4.8/5)
11 reviews
(4.7/5)


35 of the 650 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.5


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 66%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 431 reviewers (or 66%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.6


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 1%
  • Created over 2 days

We counted 650 reviews for this product over the span of 2,030 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.5


Read more about our Rating Trend test.

Pass Unverified Purchases

44 of the 650 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.4
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


78 of the 650 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


26 of the 650 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.5


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.