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Swingline Tot Stapler with Built-In Staple Remover, Pre-Packed with 1000 Swingline Standard... From Swingline Report Feedback

Warn Unnatural reviews possible

Original:

608 Reviews

Adjusted:

542 Reviews

Rank in: Desktop Staplers
82%
77%

View/Edit Adjustment
How is this calculated
Report Last Updated: Mar 8, 2017
Update Available
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Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Skewed Helpfulness
PASS Incentivized Reviews
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Most Trusted Reviews

Awesome little stapler to keep in your backpack or suitcase ... [Go to full review]
May 9, 2016      
100% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on May 9, 2016)
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I really liked this stapler. Easy to use, and uses ... [Go to full review]
Feb 15, 2015      
25% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Overrepresented Participation (posted 15 reviews)
  • Critical Reviewer (avg. rating: 4.1)


Analysis Details


Fail Suspicious Reviewers

Take-Back Reviewers


274 of the 608 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.4


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition


47 of the 608 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.9
4.4


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 2 deleted reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

5.0 average rating of deleted reviews

5.0



Read more about our Deleted Reviews test.

Warn Reviewer Participation

  • 48%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 291 reviewers (or 48%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 2%
  • Created over 2 days

We counted 608 reviews for this product over the span of 3,615 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 12 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.4


Read more about our Rating Trend test.

Pass Unverified Purchases

64 of the 608 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.1
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History

1% also reviewed:
Amazon Video by Amazon.com

1% also reviewed:
Amazon Fire TV Stick by

1% also reviewed:
BIC Pencil Xtra Sparkle by BIC

Does not include products
from the same brand


64 of the 608 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


10 of the 608 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


3.8
4.4


Read more about our Brand Repeats test.

Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.2 average net helpfulness for positive reviews

0.3 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.