• 13,315
• Reviews have been deleted

We discovered a total of 13,315 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

One-Hit Wonders

• 
• ~15%
• have only posted one review

Approximately 15% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.3 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Never-Verified Reviewers

• 
• ~40%
• have zero verified purchases

Approximately 40% of reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Suspicious Reviewers test.

• 
• ~30%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 6-15 words: ~30% (Avg. rating: 4.5)

In total, we found that approximately 30% are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Word Count Comparison test.

• 
• ~45%
• Created on high-volume days

It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

• 
• 100%
• Unverified Purchases

227,015 of the 227,015 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• ~15%
• Used substantial repetitive phrases

Approximately 15% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Phrase Repetition test.

• 
• <10%
• Substantial overlapping review history

Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• <10%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

We haven't collected sufficient data to run this test yet. more info