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Batiste Dry Shampoo, Cherry Fragrance, 6.73 Ounce From Batiste Report Feedback

Pass Reviews appear natural

Original:

2,959 Reviews

Adjusted:

2,550 Reviews

Rank in: Dry Shampoos
65%
72%

View/Edit Adjustment
How is this calculated
Report Last Updated: Nov 17, 2018
Show Report History
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Phrase Repetition
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
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Most Trusted Reviews

I like this product so much more then Dove dry ... [Go to full review]
Mar 26, 2018      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

batiste is the best- you just need to use a ... [Go to full review]
Dec 21, 2014      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • One-Hit Wonder
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Deleted Reviews

We discovered a total of 212 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Fail Suspicious Reviewers

One-Hit Wonders


54 of the 2,959 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.5 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.5
4.3


Take-Back Reviewers


615 of the 2,959 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.3


Single-Day Reviewers


88 of the 2,959 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.5 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.5
4.3


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
77 reviews
(4.6/5)
32 reviews
(4.6/5)
136 reviews
(4.6/5)
217 reviews
(4.5/5)
88 reviews
(4.5/5)
29 reviews
(5.0/5)
52 reviews
(4.6/5)
54 reviews
(4.4/5)
89 reviews
(4.7/5)
39 reviews
(4.2/5)
Show MoreShow Less
Common Phrases in Titles:
190 reviews
(4.9/5)
37 reviews
(4.7/5)
25 reviews
(4.7/5)
39 reviews
(4.8/5)
33 reviews
(4.9/5)
63 reviews
(4.9/5)
Show MoreShow Less


436 of the 2,959 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.2


Read more about our Phrase Repetition test.

Pass Rating Trend

  • 3%
  • Created over 9 days

We counted 2,959 reviews for this product over the span of 2,225 days, an average of 1.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.

However, we see the following 9 days exceeding this threshold:In total, we found that 74 reviews were created on just 9 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.1
4.3


Read more about our Rating Trend test.

Pass Unverified Purchases

222 of the 2,959 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.2
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


346 of the 2,959 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.3
4.3


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


210 of the 2,959 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.5
4.2


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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