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Apple iPad MC744LL/A (32GB, Wi-Fi + Verizon 4G, Black) From Apple Report Feedback

Pass Reviews likely natural*

Original:

2,561 Reviews

Adjusted:

2,510 Reviews

Rank in: Tablets
86%
88%

How is this calculated
Report Last Updated: May 18, 2018
Update Available

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Report Card

Click a test to jump to details

WARN Deleted Reviews
WARN Suspicious Reviewers
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation
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Most Trusted Reviews

I was aware of the 8% one star review. But ... [Go to full review]
Sep 25, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.7)


Least Trusted Reviews

I Love my Ipad, you guys deliver on time the ... [Go to full review]
Jan 15, 2013      
0% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Jan 15, 2013)
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Warn Deleted Reviews

We discovered a total of 2 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Warn Suspicious Reviewers

Take-Back Reviewers


Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
4.0


Read more about our Suspicious Reviewers test.

Pass Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

337 of the 2,561 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~4% of reviews
~4% of reviews

  • <10%
  • Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

<10% also reviewed:
Amazon.com Store Card by Synchrony Bank

Does not include products
from the same brand


Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.0


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.1.

4.1 Product's Average Ease Score

4.1 Category's Average Ease Score


4.1
4.1


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.0


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more


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