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Max Factor 2000 Calorie Mascara Waterproof for Women, Rich Black, 0.33 Ounce
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From Max Factor
This report was last updated 7/21/2017.
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Report Info:
Last Updated: Jul 21, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Mascara with authentic reviews:
Report Card
Pass Overall Grade
WARN 
Suspicious Reviewers
Suspicious ReviewersWARN Phrase Repetition
Phrase RepetitionWARN Reviewer Participation
Reviewer ParticipationPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsPASS Deleted Reviews
Deleted Reviews
Most Trusted Reviews
good stuff [Go to full review]
Oct 10, 2014
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0) -
Easy Grader (avg. rating: 4.6)
not the same [Go to full review]
Oct 22, 2014
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted Review; avg. rating: 3.0)
-
Easy Grader (avg. rating: 4.2)
it's not Covergirl's Marathon, but it's okay [Go to full review]
Jan 2, 2015
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.8)
I wanted a WATERPROOF mascara for my daughters wedding. I ... [Go to full review]
Feb 8, 2014
100%
TRUST
TRUST
-
Verified Purchaser
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Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8)
-
Overlapping Review History: reviewed 1 of 9 top products -
Critical Reviewer (avg. rating: 3.8)
I have a problem wearing mascara because my eyes frequently ... [Go to full review]
Mar 2, 2014
100%
TRUST
TRUST
-
Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
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Critical Reviewer (avg. rating: 3.9)
The mascara is great, but the brush is thick with ... [Go to full review]
Mar 25, 2014
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
-
Easy Grader (avg. rating: 4.6)
Best mascara I have ever used. Easy to apply, lashes ... [Go to full review]
Aug 25, 2015
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.7)
I have used Max Factor for years and years due ... [Go to full review]
Aug 14, 2013
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
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Easy Grader (avg. rating: 4.7)
So disappointed. Like many reviewers, I was thrilled to find ... [Go to full review]
Aug 25, 2014
100%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
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Critical Reviewer (avg. rating: 4.0)
Least Trusted Reviews
We couldn't find any low-quality reviews
Analysis Details
Warn Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
10 of the 109 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
4 reviews
2 reviews
2 reviews
2 reviews
2 reviews
3 reviews
2 reviews
2 reviews
24 of the 109 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
Reviewer Participation
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- 78%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 85 reviewers (or 78%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
Rating Trend
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- 0%
- Created on high-volume days
We counted 109 reviews for this product over the span of 1,648 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
8 of the 109 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
7% also reviewed:
Got2b Glued Blasting Freeze Hairspray, 12 oz by Got2B
6% also reviewed:
Wella Koleston Perfect Permanent Creme Hair Color by Wella
5% also reviewed:
Anastasia Beverly Hills DIPBROW - Color - Ebony... by Cydraend
4% also reviewed:
bareMinerals Blush by Bare Escentuals
4% also reviewed:
Blue Buffalo Life Protection Dry Adult Cat Food by Blue Buffalo
4% also reviewed:
Wella Illumina Permanent Creme Hair Color by Wella Professionals
3% also reviewed:
Nexxus Comb Thru Finishing Spray, Medium Hold... by Nexxus
3% also reviewed:
Lipton Liquid Iced Black Tea Mix, Black Cherry... by Lipton
Does not include products
from the same brand
from the same brand
5 of the 109 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.2.
4.1 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
3 of the 109 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.